a ISBN 978-04-7017462-3

a ISBN 0-470-17462-5

a Original cataloging agency NEU GrandLibrary

a Language code of text/sound track or separate title eng

a Classification number TK5105.888

b Item number .A7836 2008

a Dewey Classification 006.7

a Personal name Ash, Tim,

d Dates associated with a name 1965-

a Title Landing page optimization :

b Remainder of title the definitive guide to testing and tuning for conversions /

c Statement of responsibility, etc Tim Ash.

h Medium BOOK

a Place of publication, distribution, etc Indiana:

b Name of publisher, distributor, etc Wiley Publishing,

c Date of publication, distribution, etc 2008.

a Extent xxi, 360 pages :

b Other physical details illustrations ;

c Dimensions 24 cm.

a Series statement Serious skills

a General note Includes index.

a Formatted contents note Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer.

a Summary, etc How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

a Topical term or geographic name as entry element Web sites

a Topical term or geographic name as entry element Web sites

a Topical term or geographic name as entry element Web sites

a Topical term or geographic name as entry element Internet marketing

a Uniform title Serious skills

u Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0804/2007045592-d.html

u Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0804/2007045592-t.html

u Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0806/2007045592-b.html