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Landing page optimization : (Ash, Tim,)

Bibliographical information (record 276617)

Landing page optimization :
Subtitle:	the definitive guide to testing and tuning for conversions /
Author:	Ash, Tim, Search Author in Amazon Books
Publisher:	Wiley Publishing,
ISBN:	9780470174623
Edition:	2008.
Classification:	TK5105.888
Dewey:	006.7
URL:	http://www.loc.gov/catdir/enhancements/fy0804/2007045592-d.html http://www.loc.gov/catdir/enhancements/fy0804/2007045592-t.html http://www.loc.gov/catdir/enhancements/fy0806/2007045592-b.html

Detailed notes

- Includes index.

- Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer.

- How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.