- Includes index. - Foreword / Don Peppers -- 1. The Marketing Crisis That Money Won't Solve -- 2. Permission Marketing - The Way to Make Advertising Work Again -- 3. The Evolution of Mass Advertising -- 4. Getting Started - Focus on Share of Customer, Not Market Share -- 5. How Frequency Builds Trust and Permission Facilities Frequency -- 6. The Five Levels of Permission -- 7. Working with Permission as a Commodity -- 8. Everything You Know About Marketing on the Web Is Wrong! -- 9. Permission Marketing in the Context of the Web -- 10. Case Studies -- 11. How to Evaluate a Permission Marketing Program -- 12. The Permission FAQ.
NEU Grand LibraryGrnd. Floor (HF5415.55 .G63 1999)
General Collection
Gifted by:
NEAR EAST UNIVERSITY GRAND LIBRARY +90 (392) 223 64 64 Ext:5536. Near East Boulevard, Nicosia, TRNC This software is developed by NEU Library and it is based on Koha OSS
conforms to MARC21 library data transfer rules.