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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
\-01-31659030 (pbk) -:
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF
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b
Item number
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245 -TITLE STATEMENT
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a
Title
Principles of marketing /
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c
Statement of responsibility, etc
Philip Kotler ... [et al.].
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
\London :
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b
Name of publisher, distributor, etc
Prentice-Hall,
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c
Date of publication, distribution, etc
1996.
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300 -PHYSICAL DESCRIPTION
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a
Extent
\xx, 956p. :
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b
Other physical details
ill. (some col.), ports. ;
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c
Dimensions
25cm.
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500 -GENERAL NOTE
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a
General note
\Developed from: Principles of marketing, 7th ed, 1996.
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500 -GENERAL NOTE
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a
General note
\Includes indexes.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Kotler, Philip,
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d
Dates associated with a name
1931-
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