020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
C-on-sumer behavior : building marketing strateg-y
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-07-3261548 (book & CD-ROM-)
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.33.U6
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b
Item number
C653 2007
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245 -TITLE STATEMENT
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h
Medium
BOOK
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a
Title
Consumer behavior :
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b
Remainder of title
building marketing strategy /
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c
Statement of responsibility, etc
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxiv, 790 p. :
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b
Other physical details
col. ill. ;
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c
Dimensions
27 cm. +
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and indexes.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Consumer behavior
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Market surveys
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Consumer behavior
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Hawkins, Del I.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Mothersbaugh David L
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Best Roger J
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