a ISBN 978-04-7052939-3

a Original cataloging agency NEU GrandLibrary

a Language code of text/sound track or separate title eng

a Classification number ZA4235

b Item number .K38 2010

a Personal name Kaushik, Avinash.

a Title Web analytics 2.0

h Medium Book&CD

b Remainder of title the art of online accountability & science of customer centricity /

c Statement of responsibility, etc Avinash Kaushik.

a Title proper/short title Art of online accountability and science of customer centricity.

a Place of publication, distribution, etc Hoboken, N.J. :

b Name of publisher, distributor, etc Wiley,

c Date of publication, distribution, etc c2010.

a Extent 1 online resource (xxv, 475 p.) :

b Other physical details ill.;

c Dimensions 24 cm.

a General note Description based on print version record.

a General note Includes index.

a Summary, etc "Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!"--Resource description page.

a Topical term or geographic name as entry element Web usage mining.

a Topical term or geographic name as entry element Internet users

a Topical term or geographic name as entry element Internet marketing.

a Topical term or geographic name as entry element Web site development.

u Uniform Resource Identifier http://proquestcombo.safaribooksonline.com/?uiCode=metu&xmlId=9780470529393