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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HD69.B7
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b
Item number
D53 2001
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.827
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Dickinson, Paul.
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245 -TITLE STATEMENT
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a
Title
It's not about size :
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b
Remainder of title
bigger brands for smaller businesses /
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c
Statement of responsibility, etc
Paul Dickinson with Jonathan Shipp.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
London :
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b
Name of publisher, distributor, etc
Virgin,
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c
Date of publication, distribution, etc
2001.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xii, 196 p. ;
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c
Dimensions
22 cm.
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
Virgin business guides
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500 -GENERAL NOTE
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a
General note
"Warwick Business School, Centre for Small and Medium Sized Enterprises" -- cover.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Brand name products
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Small business
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Shipp Jonathan
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